I recently had the pleasure of meeting one of the world’s foremost advocates for classical architecture — Sweden’s very own Michael Diamant.
Michael works at the heart of the classical revival in Europe, frequently meeting with politicians to discuss policy, the value of beauty, and how to stop modernist atrocities from being built. By his calculations, he and his team have stopped over 200 architectural eyesores from being constructed in Stockholm alone.
Today, we look at why certain buildings make you stop and stare, while others make you want to look away. As you’ll see, the answer lies deep in our evolutionary past.
Because Michael’s observations aren’t just aesthetic musings — they’re grounded in the evolutionary needs that shaped our ancestors. So here is the biological reality behind why beauty speaks to us…
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— Evan Amato is the founder of Imperium Coffee and writes about classic art, literature, music, and more on X (@rewirethewest).
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